WALLY KRYSCIAK – owner/creative director
As Vice President, Associate Creative Director at BBDO Canada, I could look back on a body of print and television work for brands ranging from Apple and FedEx to Campbell’s and Kraft. There were bank, automotive and telecommunications companies...fast food, slow food and even the Toronto Symphony Orchestra. However, it was the varied tourism and hospitality accounts that I enjoyed working on the most. Awesome clients, beautiful destinations, amazing hotels...what could be more rewarding?
That passion led to West Productions – a design and photography collaboration with a skew to the hospitality industry – hotels, resorts, spas, travel and leisure. You know, the good stuff.
Not only did my years in advertising provide a wealth of creative experience, they also exposed me to exceptional mentors and colleagues, life-long friends that I still collaborate with on an as-needed basis including talented artists, storytellers and production staff. The work showcased on this site is a celebration of that collective effort.
Ultimately, what drives the work is a focus on authentic experiences. Storytelling – not just through words but also through images. Communication that accentuates the guest experience, and a sense of design that’s visually inviting and reflective of the brand.